Marketing

Sometimes you've gotta think small to think big. Big fish in a small pond -- that sorta thing. Aiming your marketing spend at your local area can pay big dividends.

Big ideas? Think small.

Thinking small may be a big benefit When you’re a small business owner, it can be tempting to dream of global domination and the accompanying megayacht and other trinkets. But a lot of the time thinking small can be the key to small business success. Consider this: For the typical small business, 81% of your…

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When comparing graphic or web design quotes, it's important to ensure that all parties are quoting on the same parameters

Pricing Web and Graphic Design

Contracting a designer should be a simple process: you outlay your requirements, the designer comes back with a proposal, a price and a timeline. Easy peasy. But if you’re not a designer, how do you know what you’re buying? Like most things, the devil is in the details: most cars have four wheels and an engine, but…

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Title image for Print Marketing tips

The World is Wider than the Web

As a small business owner, it’s easy to get carried away with the web and focus on it solely for your marketing and promotions. But the best marketing campaigns are those that spread themselves among a number of different channels, ideally with a unifying theme. So let’s look at the neglected big brother of marketing and promotions: Print. Print…

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A poorly planned website can be worse than no website at all. Here at some tips.

Where it all went wrong

Where it all went wrong For most small businesses, their website is, or should be, a serious bit of their business kit. The days of having a website just to “be on the interweb” are over. To stay ahead of your competitors, you need to make your website matter. Think about it: if a customer…

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Rock n Roll as a study in content marketing and branding

Rock ‘n’ Roll Marketing

Or Gene Simmons Taught Me Everything I Know. When I was younger, my taste in music was (as I liked to think of it) independent or alternative, when ‘independent’ and ‘alternative’ actually meant something. Rock ‘n’ Roll, as far as I was concerned, had taken a disagreeable nosedive into hippie trite and stonewashed, ostentatious nonsense like Boston…

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Happy NFY

It’s not exactly ring-a-ding-ding is it? Still, it’s as good a time as any to reflect on business growth and opportunities — both over the last 6–12 months, and looking ahead. In small business, there’s always something that can be done to improve results. Here’s some ideas: Get a website: If you don’t already have…

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It’s all about style

A style guide is a document that helps you keep your branding consistent. It defines usages (and abusages) of style elements across all communication materials, and forms a go-to reference to clarify uncertainties. It helps staff and consultants stick to your corporate style, which in turn yields a more cohesive and coherent design approach across all…

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Don't steal content: copying content from other's website and other sources is stealing.

(Don’t) Copy That

I recently stole a circular saw. Right out of the back of a ute. It was just lying there, in public view, and I thought, “I’ll have that”. The carpenter who owned the circular saw was quite indignant when I rang him that night and told him I had stolen his circular saw. Called me…

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Marketing and web ideas for QR Codes

QR Codes. WTF?

QRC. WTF? Getting people through your website door is not all about Google page rank. Sure, Google is the most pervasive and go-to service for searching for services on the web. But even if you’re number one for your given key phrase on Google’s search results page, you’re still sitting on a page surrounded by…

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Stats every web marketer should know

By the numbers: Statistics every web marketer should know

So, you’ve banging on in the boss’s ear for months now about how the company needs a website because 85% of B2B customers search the web before making a purchase decisions, and 78% of all consumers conduct product research and comparison online. And that the company really needs to engage in some social media marketing,…

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