25 Tips for Better Writing
Good writing improves clarity and comprehension. Clarity and comprehension establishes engagement. Engagement promotes interest. Interest builds enquiry … Get the drift? Clarity and...
Is your logo a lightbulb moment?
Your logo is the cornerstone of your business’s brand. It is — or should be — the lightbulb moment in someone’s head when they ask themselves, “Do I know a …?” If...
Beyond blah, blah, blah: writing content that gets read
We’re all on the same page here, right: writing content regularly — on your website, in brochures, in your press releases, in your marketing materials — is a critical component of your...
Big ideas? Think small.
Thinking small may be a big benefit When you’re a small business owner, it can be tempting to dream of global domination and the accompanying megayacht and other trinkets. But a lot of the...
Small businesses missing their marks
New research shows that many small businesses underestimate the importance of doing business online, either by ignoring it altogether or by misunderstanding what customers want of their website....
The Power of Words
The former UK prime minister and war secretary, Winston Churchill, once commented that he never gave speeches off-the-cuff; he preferred instead to write out every single word, and read every...
Why you need a website
If you’re reading this, chances are you’ve thought about a website but are second-guessing its utility or value to your business. It’s a perfectly reasonable question, of...
Pricing Web and Graphic Design
Contracting a designer should be a simple process: you outlay your requirements, the designer comes back with a proposal, a price and a timeline. Easy peasy. But if you’re not a designer,...
Why SEO ‘Guarantees’ Aren’t Worth **it
In the famous ‘Monorail’ episode of The Simpsons, monorail salesman and evangelist Lyle Lanley convinces a Springfield town meeting to invest some rare Monty Burns largesse in the...
Are Your Ready for Googlegeddon?
Are Your Ready for Googlegeddon? It has been a long time coming, but what has been termed the Google Mobile Apocalyse or Googlegeddon or...
A Website Checklist
Many people we meet who are after a ‘simple’ website are often surprised how quickly it becomes complex. Truth is, there are many elements to a website: the part you see in your...
An Open Letter to Tim Cook, CEO, Apple Inc.
Dear Tim, We’ve not met, but I’ve been a customer of Apple for 20-some years, so you’ll forgive the familiarity. Indeed, customers of mine of 20 years’ standing I mostly...